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Coty to Launch Adidas Moves for Her

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By: TOM BRANNA

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In October, Coty Inc. will launch of Adidas Moves for Her, a new women’s fragrance. Adidas — including the successful Adidas Moves for Men introduced by Coty in 1999 — is already a key brand in Coty’s portfolio, and is currently distributed in 32 countries including the U.S. The new women’s fragrance leverages the status and worldwide recognition of the Adidas brand name and builds on the strong momentum of Adidas Moves for Him, the year-old men’s cologne that...

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